Maverick Marketing Book + PRICE WATCH * Amazon pricing is not included in price watch

Maverick Marketing Book

Maverick Marketing â?¦ Trailride into the Wild West of New Marketing, by Tom Hayes, offers Chief Executive Officers, Chief Marketing Officers, marketing personnel, and business students new insights into the dynamic and â??maverickâ? marketing culture that drives many innovations companies. Maverick Marketing provides numerous case studies and real life examples of â??maverickâ? strategies and tactics. Hayesâ??s Maverick Marketing begins with the premise that larger marketers in todayâ??s Wild West of New Marketing can no longer leave â??maverickâ? activities to the smaller, scrappy companies due to the rapidly changing business environment. Maverick Marketing is a â??must readâ? for every marketer and a â??must haveâ? reference book. Joseph Campinell, President of L'Oréal Consumer Products in the USA says â??... truly entertaining and dead on the mark for laser targeting todayâ??s â??Iâ??m-in-chargeâ?? consumer. The must-read equivalent of The Joy of Sex for anyone remotely involved in marketing and communication â?¦â?Read More

from£N/A | RRP: £12.60
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  • Mike Stenman22 December 2008

    If anyone hasn't checked out the book Maverick Marketing I highly recommend it. I work in marketing and am consistently bombarded with academic marketing books with no real-world application or real purpose to those of us eating, breathing, and living marketing every day of our lives. This book gets to the root of so many of our problems and uses analogs that you and I are searching for every day. The book is an easy read and has a great glossary at the end that I've even found myself referencing the other day at work since the book was fresh in my mind. Let me know what you think about Maverick Marketing.my guess is that it'll be useful for students and professionals alike. I can honestly echo Humberto Antunes' review - "I just love this book! No beating around the bush, straight to the point. The writing is easy for any cowboy to appreciate, even across the Atlantic!" Also, I haven't found any other work from Tom Hayes but if you can help me out and let me know of any of his other books let me know!!

  • 1439204152
  • 9781439204153
  • Tom Hayes
  • 7 November 2008
  • Booksurge Llc
  • Paperback (Book)
  • 352
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