PRIDE

Marketing: Concepts and Strategies by Sally Dibb,Lyndon P. Simkin,William M. Pride,O.C. Ferrell Houghton Mifflin Paperback 1 May 1991 from£28.28 | RRP: ~~£20.95~~
Marketing by William M. Pride,O.C. Ferrell,G. Tomas M. Hult South-Western College Publishing Paperback 13 May 2013 from£30.80 | RRP: ~~£99.99~~