101 Marketing Strategies for Accounting, Law, Cons Ulting and Professional Services Firms Book + PRICE WATCH * Amazon pricing is not included in price watch

101 Marketing Strategies for Accounting, Law, Cons Ulting and Professional Services Firms Book

Preface Ch. 1 Introduction 1Ch. 2 Prospecting 13Ch. 3 Qualifying 29Ch. 4 Gaining Access to Decision Makers 39Ch. 5 Identifying Decision Influencers 49Ch. 6 Discovering Problems 61Ch. 7 Developing Needs 73Ch. 8 The R Word ... 83Ch.Read More

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  • ASDA

    A guide to the selling process that can help firms achieve sales successes measured not only by effort but also by bottom-line results.

  • 0471651109
  • 9780471651109
  • Troy Waugh
  • 11 May 2004
  • John Wiley & Sons
  • Hardcover (Book)
  • 266
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