17 Rules Successful Companies Use to Attract and Keep Top Talent: Why Engaged Employees are Your Greatest Sustainable Advantage Book

Powerful Best Practices for Employee Retention, Alignment, and Engagement

17 Rules for Developing and Keeping Devoted Employees

• How to foster commitment, respect, trust, honesty, fun–and, above all, performance
• New case studies from retail, healthcare, high-tech, low-tech, and beyond
• By David Russo, one of the world’s leading experts in workforce optimization

This book is about developing outstanding employees and getting them to stay. It’s about building a workforce that’s truly engaged, committed, aligned with strategy, and capable of incredible performance. Simply put, it’s about optimizing the #1 factor associated with outsmarting, outhustling, and outexecuting your competition: your people.

You’ll learn exactly what great companies do differently when it comes to managing their people. And you’ll learn how to apply those lessons in virtually every aspect of your organization: from resourcing and compensation to leadership development, culture, and beyond.

Want people who care, engage, work hard, support your strategies, and deliver results? Start right here.

Why people choose to work for you, and why they stay

It’s not about money–not even now

Don’t just demand alignment: nurture it

Create powerful opportunities for employees to link with vision, values, and mission

Applaud effort, but reward contribution

Recognize the crucial difference between behavior and outcomes