2011: Trendspotting for the Next Decade Book + PRICE WATCH * Amazon pricing is not included in price watch

2011: Trendspotting for the Next Decade Book

Richard Laermer reveals the most functional forecasting secrets of professional trendspotters. Divided into nine categories, with more than 72 short-short chapters and dozens of outrageous sidebars, this book shows you the ways to...Read More

from£11.24 | RRP: £14.99
* Excludes Voucher Code Discount Also available Used from £8.29
  • ASDA

    Discusses the trends that matter to business media entertainment society consumer culture sex spare time and more. This book also shows you how to create and influence what is coming.

  • Product Description

    A better time for your business starts in the next decade.

    Are you ready?

    In this fast and furious time machine of a book, Richard Laermer shows you how to use-and in some cases abuse-the trends of the next decade (or two) that really matter. As an author with a functional crystal ball, a veteran marketing innovator, and media master, Laermer foresees a fabulous future-if you start planning for it today.

    Sometimes you see a business evolve and think, “I wish I'd thought of that.” With his trademark razor-sharp style, Laermer reveals the most functional forecasting secrets of professional trendspotters. Divided into nine categories, with more than 72 “short-short” chapters and dozens of outrageous sidebars, this captivating book shows you the ways to:

    • Read the signs
    • Influence the trends
    • Embrace new and reject stodgy
    • Anticipate change
    • Ask experts the right questions
    • Seek out visionaries and snub fakers
    • Separate the trends from fads
    • Use technology-for everything
    • Cash in on being ahead of the competition!

    2011: Trendspotting for the Next Decade is packed with eye-popping predictions (and realities) on how you'll live, work, play, buy, sell, talk, text, laugh, and more. You'll discover how miniscule attention spans will increase a need for velocity...how to work while you're sleeping...how to wash off mediocrity...and why today's communication devices will become obsolete. With 2011you'll learn how to participate in change instead of trailing it.

    Laermer calls trends as he sees 'em-from what's dead to what's sensational to what's novel and what's next. If you're looking for surprising observations, shocking statistics, sublime insights, and wholesome food for thought--read this book.

    Because this is your life...in 2011.

  • 0071497277
  • 9780071497275
  • Richard Laermer
  • 1 May 2008
  • McGraw-Hill Professional
  • Hardcover (Book)
  • 256
As an Amazon Associate we earn from qualifying purchases. If you click through any of the links below and make a purchase we may earn a small commission (at no extra cost to you). Click here to learn more.

Would you like your name to appear with the review?

We will post your book review within a day or so as long as it meets our guidelines and terms and conditions. All reviews submitted become the licensed property of www.find-book.co.uk as written in our terms and conditions. None of your personal details will be passed on to any other third party.

All form fields are required.