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50 Management Ideas You Really Need to Know Book
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TheBookPeople
The essential management guide.50 Management Ideas You Really Need to Know demystifies the management concepts that any budding entrepreneur would want to grasp. The 50 bite-sized topics expound the wisdom of the well-known business gurus (from Peters and Porter to Welch and Gates), explain helpful theories and tools (Ansoff's Product/Market grid, the 4Ps, Boston Matrix), expand on management ideas (branding, outsourcing, supply and demand) and cover the latest commercial concepts from the online world.
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Blackwell
The most accessible introduction to the central ideas of business and management The fourth title in the Quercus Ideas You Really Need to Know series demystifies the management concepts that any budding entrepreneur would want to grasp.
- 1847240097
- 9781847240095
- Edward Russell-Walling
- 3 April 2008
- Quercus Publishing Plc
- Hardcover (Book)
- 208
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