50+ Marketing: Marketing, Communicating and Selling to the Over 50s Generations Book + PRICE WATCH * Amazon pricing is not included in price watch

50+ Marketing: Marketing, Communicating and Selling to the Over 50s Generations Book

Much advertising, promotion and marketing is still targeted primarily at younger age groups. In this work, the author shows that the over 50s is an essential market and how companies can focus their marketing for maximum benefit.Read More

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  • Blackwell

    As a result of demographic and other factors in many countries, the over fifty age group have emerged as having significant disposable income and market power with very specific needs, values and behaviours, yet much advertising, promotion and...

  • 0333984129
  • 9780333984123
  • Jean-Paul Treguer
  • 18 April 2002
  • Palgrave Macmillan
  • Hardcover (Book)
  • 194
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