A Big Life in Advertising Book + PRICE WATCH * Amazon pricing is not included in price watch

A Big Life in Advertising Book

A colorful mix of historical narrative, revealing personal memoir, and sassy industry tell-all, A Big Life in Advertising offers up Mary Wells Lawrence's bubbling take on life, love, and plugging products. Well, spills it into your lap, actually. Spanning four decades in the world of advertising and the life of one of its star players, A Big Life oozes with juicy details and insider revelations. After an inspiring stint as one of the infamous Bill Bernbach's protégés, Lawrence really began her career at Jack Tinker & Partners, revolutionizing the images of such brands as Alka-Seltzer and Braniff Airways. But when denied the title of president, Lawrence "let loose the bear," as she puts it, and with the creative team of Stewart Greene and Dick Rich, set up shop as Wells Rich Greene. Over the course of the next quarter century, Lawrence and her cast of characters "made theatre out of the advertising business," giving brands like Benson & Hedges, American Motors, TWA, Midas, and Procter & Gamble's Gleem toothpaste their turn on the stage of stardom. While Lawrence's story is less about her agency's creative work and more about her impressions of and interactions with virtually everyone who was anyone in the advertising world of the '70s and '80s, she does include glimpses into her own childhood, life as a mother, and battles with cancer, adding a touch of reality to an otherwise glittering world. Some readers may feel Lawrence's opinion of her own beauty and charm plays too prominent a role in her reminiscing, but she was, after all, an adventurous queen bee in a glamorous world. Her chatty style of writing, and her ebullient enthusiasm for all she has experienced and accomplished, make this book read more like a novel than a memoir. It's an entertaining, fast-paced tale of a big star's big life. --S. Ketchum Read More

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  • Product Description

    The first woman president of an advertising agency and the first woman CEO of a company on the New York Stock Exchange tells her "riveting story: How she shattered every glass ceiling and became a Madison Avenue legend."*

    From her role as fledgling copywriter at Doyle Dane Bernbach -- the agency that made big-car-obsessed America fall in love with the funny little Volkswagen -- to her brilliant campaign for Braniff Airways that had the flying public scrambling for seats on wild-colored planes to founding the fastest-growing ad agency in history, Mary Wells Lawrence's life in advertising couldn't be any bigger. As The New York Observer put it, her agency, Wells Rich Greene, created ads that "etched indelible phrases into the public imaginations: 'Flick your Bic' and 'I Love New York!' and 'Plop plop, fizz fizz, oh what a relief it is.'"

    For those thinking about a life in advertising for themselves and for anyone who enjoys being transported by a great storyteller's art, Mary Wells Lawrence is the most energetic, passionate guide to the world of American advertising in all its brilliance, excitement, fun and crazines

  • 0743245865
  • 9780743245869
  • Lawrence
  • 19 May 2003
  • Simon & Schuster
  • Paperback (Book)
  • 320
  • Reprint
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