A Framework for Marketing Management Book + PRICE WATCH * Amazon pricing is not included in price watch

A Framework for Marketing Management Book

A Framework for Marketing Management is a concise paperback adapted from Philip Kotler's #1 selling book, Marketing Management. A four-part organization covers understanding marketing management, analyzing marketing opportunities, making marketing decisions, and managing and delivering marketing programs. Readers will be able to see how marketing managers have applied key principles in actual company situations, making explicit the connection between theory and implementation at leading firms such as eBay, NTT DoCoMo, Caterpillar, and Starbucks. For anyone interested in the field of marketing—and its relationship with the consumer.Read More

from£65.01 | RRP: £72.99
* Excludes Voucher Code Discount Also available Used from £12.32
  • 0131001175
  • 9780131001176
  • Philip Kotler
  • 1 November 2002
  • Prentice Hall
  • Paperback (Book)
  • 363
  • 2
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