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A Framework for Marketing Management Book
For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. Framework for Marketing Management provides authoritative marketing theory in a concise format to provide flexibility where outside cases, simulations, and projects are brought in.Read More
from£N/A | RRP: * Excludes Voucher Code Discount Also available Used from £N/A
- 0131452584
- 9780131452589
- Philip Kotler, Kevin Lane Keller
- 18 April 2006
- Prentice Hall
- Paperback (Book)
- 384
- 3
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