A Handbook of Persuasive Tactics: A Practical Language Guide Book + PRICE WATCH * Amazon pricing is not included in price watch

A Handbook of Persuasive Tactics: A Practical Language Guide Book

The Handbook of Persuasive Tactics presents in a clear and concise manner some 300 strategies of persuasion derived from research findings in communication, linguistics, pragmatics and related fields. Included are such tactics as cross-referencing, analogy, argument presentation, and humor. The book is user-friendly and includes an index which lists the persuasive tasks communicators might need to perform, such as setting the agenda, avoiding a subject or conceding a point.Read More

from£97.75 | RRP: £90.00
* Excludes Voucher Code Discount Also available Used from £25.82
  • 0415089301
  • 9780415089302
  • Joan Mulholland
  • 6 January 1994
  • Routledge
  • Hardcover (Book)
  • 432
  • 1
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