A History of Market Research (Routledge Advances in Management and Business Studies) Book + PRICE WATCH * Amazon pricing is not included in price watch

A History of Market Research (Routledge Advances in Management and Business Studies) Book

This book traces the development of market research, its technical resources, its personnel and its organizations. Among its key themes are:the rise and fall of occupational controldevelopment of new techniques for studying consumersthe impact of ICTsestablishing and maintaining relationships with clients and consumersthe changing contours of industrial competition. This academically and critically rigorous assessment of the market research industry will be of interest across a number of spheres including marketing, organization studies, sociology, consumer behaviour, contemporary economic and social history, and geography and institutional economics. Read More

from£65.00 | RRP: £70.00
* Excludes Voucher Code Discount Also available Used from £N/A
  • 0415383854
  • 9780415383851
  • Andrew McMeekin, Sally Randles, Alan Warde
  • 1 September 2009
  • Routledge
  • Hardcover (Book)
  • 256
  • 1
As an Amazon Associate we earn from qualifying purchases. If you click through any of the links below and make a purchase we may earn a small commission (at no extra cost to you). Click here to learn more.

Would you like your name to appear with the review?

We will post your book review within a day or so as long as it meets our guidelines and terms and conditions. All reviews submitted become the licensed property of www.find-book.co.uk as written in our terms and conditions. None of your personal details will be passed on to any other third party.

All form fields are required.