A Master Class in Brand Planning: The Timeless Works of Stephen King Book + PRICE WATCH * Amazon pricing is not included in price watch

A Master Class in Brand Planning: The Timeless Works of Stephen King Book

In 1988, on Stephen King's retirement, JWT published 'The King Papers', a collection of Stephen King's published writings. This book is comprised of a selection of 20-25 of Stephen King's articles, each one introduced by a practitioner who, in turn, describes the relevance of the particular original idea to communications environment.Read More

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  • ASDA

    In 1988 on Stephen King's retirement JWT published 'The King Papers' a small collection of Stephen King's published writings spanning 1967-1985. They remain timelessly potentially valuable but are an almost unexploited gold mine.

  • Pickabook

    Judie Lannon (Editor), Merry Baskin (Editor)

  • 0470517913
  • 9780470517918
  • 26 October 2007
  • John Wiley & Sons
  • Hardcover (Book)
  • 396
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