A Shortcut to Marketing Your Library Book + PRICE WATCH * Amazon pricing is not included in price watch

A Shortcut to Marketing Your Library Book

Technological changes mean that the role of libraries is now not as obvious or assured as in the past. This means that to survive, they must actively market their products and services to their users and to their funding sources. A consise handbook which spells out the critical need for marketing for libraries. It provides a series of practical and accessible tools to achieve success and includes publishers marketing suggestions.Read More

from£37.12 | RRP: £59.95
* Excludes Voucher Code Discount Also available Used from £N/A
  • 1843344262
  • 9781843344261
  • Zuzana Helinsky, Colin T. Harrison
  • 1 June 2008
  • Chandos Publishing (Oxford) Ltd
  • Hardcover (Book)
  • 112
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