About Face: The Secrets of Emotionally Effective Advertising Book + PRICE WATCH * Amazon pricing is not included in price watch

About Face: The Secrets of Emotionally Effective Advertising Book

Shows how 21st century advertising can realize success by being 'on-emotion' first and foremost. Using data from eye tracking and facial coding to analyse consumer responses, this title demonstrates which advertising strategies are successful and why.Read More

from£26.93 | RRP: £19.95
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  • Blackwell

    Once advertising was all about being on-message and getting talking points right. But breakthroughs in brain science have confirmed what we all know but don't often admit to in business: people are primarily emotional decision makers.

  • 0749457570
  • 9780749457570
  • Dan Hill
  • 3 September 2010
  • Kogan Page
  • Hardcover (Book)
  • 208
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