Accountable Marketing: The Economics of Data-Driven Marketing Book + PRICE WATCH * Amazon pricing is not included in price watch

Accountable Marketing: The Economics of Data-Driven Marketing Book

Businesses are increasingly concerned about measurability and accountability ? particularly in the area of marketing. Executives and managers are searching for reliable methods to ensure that they are getting more out of their marketing efforts, as well as for ways to continue successful operations. Accountable Marketing: The Economics of Data-Driven Marketing offers an authoritative, thorough treatment of measurable marketing. Its practical, comprehensive coverage makes the book an excellent tool for midlevel managers through senior execs ? or anyone who wants to gain greater command of their marketing program. A CD-ROM is also included with 35 unique interactive templates allowing the user to do a wide-range of calculations for accountable marketing.Read More

from£N/A | RRP: £56.83
* Excludes Voucher Code Discount Also available Used from £N/A
  • 0324203594
  • 9780324203592
  • Peter Rosenwald
  • 12 September 2004
  • South-Western, Division of Thomson Learning
  • Hardcover (Book)
  • 335
  • Har/Cdr
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