Action Management : Practical Strategies for Making Your Corporate Transformation a Success Book

Despite the hundreds of volumes written on the subject, Messrs. Redwood, Goldwasser and Street argue in Action Management that it is impossible to manage corporate change in any meaningful sense. We can only manage our actions they say. They should know, they are the leading lights in PriceWaterhouseCooper's Organisational Change unit . They have conducted a comprehensive study of the experience of change in 500 of the world's leading companies and distilled their experience and learning into 10 distinct tasks or challenges for management. The result is a focus on what can and must be done rather than a despairing analysis of the forces of history over which we have no control. And that is what makes this book distinct from so much else written on the subject. It avoids issues of grand strategy and philosophical outlook and focuses instead on the everyday problems that managers face, in a concrete step-by-step fashion. "An action can originate at any place in the organisation. But wherever it starts, its managers must share a can-do attitude about tackling challenges head-on, especially those that seem daunting to everyone else," say the authors. The action-oriented focus is aided by tips, lists, charts and compelling examples. But perhaps its greatest strength is its sheer readability. Difficult ideas are presented with a light touch in everyday language stripped of "consultingese". As a "how-to" book par excellence, it is aimed at not only chairmen and senior executives, but middle managers and anybody in the front-line of instituting change of almost any kind in a company. Many business books leave the reader feeling that they were written for someone else. This was most certainly written for you. --Alex BenadyRead More