Ad Worlds: Brands, Media, Audiences Book + PRICE WATCH * Amazon pricing is not included in price watch

Ad Worlds: Brands, Media, Audiences Book

A study of the interactions which shape an advertisement, its circulation, and the responses to it, which also considers some of the cultural assumptions that people take for granted when designing and responding to advertising. The text features...Read More

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  • ASDA

    Ad Worlds is a readable introduction to the ways ads are produced transmitted and interpreted drawing on work in cultural studies discourse analysis and marketing.

  • 0340700076
  • 9780340700075
  • Greg Myers
  • 30 October 1998
  • Hodder Education
  • Paperback (Book)
  • 264
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