AdWords for Dummies Book + PRICE WATCH * Amazon pricing is not included in price watch

AdWords for Dummies Book

AdWords lets every business-from eBay PowerSellers to Fortune 500 companies-create targeted, cost-efficient advertising campaigns on the Web, and accounts for the bulk of Google's $6 billion in annual revenues This all-new guide helps advertisers get a handle on AdWords complexities and nuances, adopt AdWords best practices, and turn clicks into ka-ching! Topics covered include conducting quick and cheap market research, crafting a message that cuts through the clutter, choosing AdWords settings, bidding on keywords, setting a maximum daily spend, improving the Web page that an ad points to, testing strategies, tracking results, and using Web analytics tools Includes an exclusive offer from Google-AdWords credits equivalent to the price of the book-plus a companion Web site with up-to-the-minute AdWords tips and tricks, narrated video walkthroughs, and free trials of the author's software Read More

from£21.58 | RRP: £15.99
* Excludes Voucher Code Discount Also available Used from £3.08
  • 0470152524
  • 9780470152522
  • Howie Jacobson
  • 21 September 2007
  • John Wiley & Sons
  • Paperback (Book)
  • 408
  • Pap/Dig
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