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Adv Campaign Strategy Book
How do you orchestrate the next great advertising campaign? Find out with ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS. Inside you'll see step-by-step how to take a great idea through the complete advertising process. And because it's focused on campaigns, ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS is loaded with the tips you'll need to succed in the class now and get your project chosen in the future.Read More
from£59.99 | RRP: * Excludes Voucher Code Discount Also available Used from £12.53
- 0324322712
- 9780324322712
- PARENTE
- 1 June 2006
- South-Western, Division of Thomson Learning
- Paperback (Book)
- 400
- 4th Revised edition
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