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Advanced Marketing Strategy: Phenomena, Analysis, and Decisions Book
This book aims to present state-of-the-art marketing technology in a three-level decision and analysis framework, and to integrate case studies with the text. It provides a flow diagram for formulating marketing strategies, and offers case studies developed to provide practice with the book's concepts, applying both managerial judgement and higher-level analytical approaches to complex marketing strategy problems. There is also software support demonstrating the level of analysis, and an annual marketing plan.Read More
from£N/A | RRP: * Excludes Voucher Code Discount Also available Used from £N/A
- 0138519404
- 9780138519407
- Glen L. Urban, Steve Star
- 1 October 1990
- Prentice Hall
- Textbook Binding (Book)
- 800
- 1
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