Advanced Marketing Strategy: Phenomena, Analysis, and Decisions Book + PRICE WATCH * Amazon pricing is not included in price watch

Advanced Marketing Strategy: Phenomena, Analysis, and Decisions Book

This book aims to present state-of-the-art marketing technology in a three-level decision and analysis framework, and to integrate case studies with the text. It provides a flow diagram for formulating marketing strategies, and offers case studies developed to provide practice with the book's concepts, applying both managerial judgement and higher-level analytical approaches to complex marketing strategy problems. There is also software support demonstrating the level of analysis, and an annual marketing plan.Read More

from£N/A | RRP: £38.99
* Excludes Voucher Code Discount Also available Used from £N/A
  • 0138519404
  • 9780138519407
  • Glen L. Urban, Steve Star
  • 1 October 1990
  • Prentice Hall
  • Textbook Binding (Book)
  • 800
  • 1
As an Amazon Associate we earn from qualifying purchases. If you click through any of the links below and make a purchase we may earn a small commission (at no extra cost to you). Click here to learn more.

Would you like your name to appear with the review?

We will post your book review within a day or so as long as it meets our guidelines and terms and conditions. All reviews submitted become the licensed property of www.find-book.co.uk as written in our terms and conditions. None of your personal details will be passed on to any other third party.

All form fields are required.