Advanced Media Planning Book + PRICE WATCH * Amazon pricing is not included in price watch

Advanced Media Planning Book

Offers an advanced approach to media planning and covers basics as well. This book argues that media planning is too conventional. It introduces the advanced concept of using reach patterns in making the reach decision and develops the method of factoring in effective frequency when making the frequency decision.Read More

from£67.50 | RRP: £69.99
* Excludes Voucher Code Discount Also available Used from £18.77
  • 0792382188
  • 9780792382188
  • John R. Rossiter, Peter J. Danaher
  • 31 July 1998
  • Springer
  • Hardcover (Book)
  • 112
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