Advanced Theory and Practice in Sport Marketing Book + PRICE WATCH * Amazon pricing is not included in price watch

Advanced Theory and Practice in Sport Marketing Book

Suitable for sport marketing students wishing to progress their knowledge and take their understanding of the industry to the next level this title includes practitioner interviews accompanying every chapter teaming practical advice with high-level sports marketing theory.Read More

from£53.98 | RRP: £29.99
* Excludes Voucher Code Discount Also available Used from £6.09
  • Pickabook

    Eric C. Schwarz, Jason D. Hunter

  • Product Description

    Advanced Theory and Practice in Sport Marketing is the first book to address this increasingly popular subject at an advanced level. Where existing sport marketing texts restate concepts learned at an introductory marketing level, this book goes beyond, by expanding the knowledge of the student with advanced marketing theory which is specifically related to the crucial areas in sport marketing.

    Advanced Theory and Practice in Sport Marketing is vital reading for any sport marketing student wishing to progress their knowledge and take their understanding of the industry to the next level.

    *Practitioner interviews accompanying every chapter, teaming practical advice with high-level sports marketing theory
    * A clear structure where each chapter includes chapter outlines, chapter objectives, a glossary and ethical and global case studies for illustrative and informative real-world understanding
    * PowerPoint slides and an electronic test bank available online to accelerate learning
    * An analysis of advanced topics untouched by existing publications such as data analysis, sport
    marketing information systems, sport marketing logistics and more

  • 0750684917
  • 9780750684910
  • Eric C. Schwarz, Jason D. Hunter
  • 1 April 2008
  • A Butterworth-Heinemann Title
  • Paperback (Book)
  • 480
  • 1
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