Advertising 2.0: Social Media Marketing in a Web 2.0 World Book + PRICE WATCH * Amazon pricing is not included in price watch

Advertising 2.0: Social Media Marketing in a Web 2.0 World Book

This book shows marketers how to take advantage of the new concepts and tools Web 2.0 enables. This book ensures that readers understand the advertising options possible in the Web 2.0 environment provides examples of companies using these options and offers guidelines for their application.Read More

from£20.00 | RRP: £17.95
* Excludes Voucher Code Discount Also available Used from £4.08
  • Blackwell

    Every day, print and online trade magazines and news sources tout developments in online advertising, branding, and marketing. Seismic shifts in the industry have forced marketers and advertisers, ready or not, to employ new advertising models.

  • 0313352968
  • 9780313352966
  • Tracy L. Tuten
  • 30 September 2008
  • Greenwood Press
  • Paperback (Book)
  • 216
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