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Advertising: Concept and Copy Book
For upper-level courses in Advertising Copywriting, Copy and Layout, Copywriting and Visualization, Creative Strategies, Campaigns. Written by an experienced teacher/award-winning freelance copywriter, this student-centered, hands-on text covers the entire process of conceptualizing and creating ads that gain attention and produce results.Read More
from£N/A | RRP: * Excludes Voucher Code Discount Also available Used from £N/A
- 0131896555
- 9780131896550
- George Felton
- 20 December 1993
- Prentice Hall
- Paperback (Book)
- 356
- 1
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