Advertising: Concept and Copy Book + PRICE WATCH * Amazon pricing is not included in price watch

Advertising: Concept and Copy Book

For upper-level courses in Advertising Copywriting, Copy and Layout, Copywriting and Visualization, Creative Strategies, Campaigns. Written by an experienced teacher/award-winning freelance copywriter, this student-centered, hands-on text covers the entire process of conceptualizing and creating ads that gain attention and produce results.Read More

from£N/A | RRP: £62.99
* Excludes Voucher Code Discount Also available Used from £N/A
  • 0131896555
  • 9780131896550
  • George Felton
  • 20 December 1993
  • Prentice Hall
  • Paperback (Book)
  • 356
  • 1
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