Advertising: Critical Readings Book + PRICE WATCH * Amazon pricing is not included in price watch

Advertising: Critical Readings Book

A multivolume collection for scholars of the key writings - from Communications, Business as well as Media writing - on AdvertisingRead More

from£356.74 | RRP: £495.00
* Excludes Voucher Code Discount Also available Used from £234.76
  • Product Description

    Advertising is big business in its own right: global spending in 2010 is estimated at $450 billion. Advertising plays a crucial role not only in persuading customers to purchase or consume more of a particular brand or service but also influences taste and choice. This influence extends far beyond commercial goods and services to all areas of life including political parties, religious bodies, and non-profit organizations.

    In the past 15 years, the internet and the mobile phone have opened up vast new opportunities for advertising-lead marketing based not only on spam but more importantly on data analysis of individual site viewing and purchasing decisions. Amazon is a prime example of driving business in this way.

    Advertising: Critical Readings brings together the key writings -- drawing on both journals and books -- to present an authoritative and comprehensive survey of the field. This major reference work will be invaluable to scholars and professionals in Advertising, Business, Media and Communications The whole work is presented with an introduction and the writings are divided into 4 volumes, organised thematically:

    Volume 1: Advertising Histories

    North and South Americas, Europe, Other Markets

    Volume 2: Advertising Industries

    Economic Approaches, Overviews, Clients, Agencies, Media, Internet.

    Volume 3: Advertising Images

    Communication, Rhetoric of Images, Deconstructing Ads, Design.

    Volume 4: Culture: Cultural Critiques, Advertising and Consumerism, Magic, Art, Lifestyles, Ethnicity and Minorities, Gender.

  • 1847885500
  • 9781847885500
  • Brian Moeran
  • 1 January 2010
  • Berg Publishers
  • Paperback (Book)
  • 1600
As an Amazon Associate we earn from qualifying purchases. If you click through any of the links below and make a purchase we may earn a small commission (at no extra cost to you). Click here to learn more.

Would you like your name to appear with the review?

We will post your book review within a day or so as long as it meets our guidelines and terms and conditions. All reviews submitted become the licensed property of www.find-book.co.uk as written in our terms and conditions. None of your personal details will be passed on to any other third party.

All form fields are required.