Advertising Management Book + PRICE WATCH * Amazon pricing is not included in price watch

Advertising Management Book

Appropriate for courses in Advertising Management. The Fifth Edition provides a perfect blend of state-of-the-art theory with current management practice and has been updated, to include current research and readings.Read More

from£41.78 | RRP: £30.95
* Excludes Voucher Code Discount Also available Used from £8.24
  • 0130141011
  • 9780130141019
  • David A. Aaker
  • 1 April 1992
  • Pearson US Imports & PHIPEs
  • Hardcover (Book)
  • 1024
  • 4
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