Advertising Management Book + PRICE WATCH * Amazon pricing is not included in price watch

Advertising Management Book

Appropriate for courses in Advertising Management. The Fifth Edition provides a perfect blend of state-of-the-art theory with current management practice and has been updated, to include current research and readings.Read More

from£56.68 | RRP: £41.99
* Excludes Voucher Code Discount Also available Used from £4.07
  • 0133057151
  • 9780133057157
  • Rajeev Batra, David A. Aaker, John G. Myers
  • 12 December 1995
  • Prentice Hall
  • Hardcover (Book)
  • 754
  • 5
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