Advertising Media Planning: A Brand Management Approach Book + PRICE WATCH * Amazon pricing is not included in price watch

Advertising Media Planning: A Brand Management Approach Book

The planning and placement of advertising media is a multi-billion dollar business that critically impacts advertising effectiveness. This edition offers practical guidance for those who practice media planning on a daily basis. It also includes...Read More

from£46.20 | RRP: £38.50
* Excludes Voucher Code Discount Also available Used from £6.18
  • 0765620332
  • 9780765620330
  • Larry D. Kelley, Donald W. Jugenheimer
  • 15 February 2008
  • M.E. Sharpe
  • Paperback (Book)
  • 188
  • 2nd Revised edition
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