Advertising: New Techniques for Visual Seduction Book + PRICE WATCH * Amazon pricing is not included in price watch

Advertising: New Techniques for Visual Seduction Book

If advertising is to grab people's attention it must offer something really extraordinary. This compendium is packed with examples of eye-catching advertisements that use optical magic in order to hook the viewer and to make sure that they give the ad that crucial second glance.Read More

from£47.25 | RRP: £35.00
* Excludes Voucher Code Discount Also available Used from £4.77
  • Blackwell

    Advertisers are engaged in a constant search for new ways to grab the interest and appetites of consumers. Often they use words to provoke interest, but just as frequently they use eye-fooling, mind-bending images - optical illusions ...

  • Pickabook

    Uwe Stoklossa, Thomas Rempen (Editor)

  • 0500513406
  • 9780500513408
  • Uwe Stoklossa, Thomas Rempen
  • 22 January 2007
  • Thames & Hudson
  • Hardcover (Book)
  • 274
  • illustrated edition
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