Advertising: Principles and Practice Book + PRICE WATCH * Amazon pricing is not included in price watch

Advertising: Principles and Practice Book

Providing a foundation of definitions, concepts and relationships relevant to advertising, this book examines advertising as an integral part of the marketing strategy. Case studies and audio and video examples of key concepts are used, and an instructors manual is available.Read More

from£N/A | RRP: £27.95
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  • 0130162051
  • 9780130162052
  • William Wells, etc., John Burnett, Sandra Moriarty
  • 23 December 1991
  • Prentice-Hall
  • Hardcover (Book)
  • 732
  • 2nd Revised edition
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