Advertising Promotion, and Other Aspects of Integrated Marketing Communications Book + PRICE WATCH * Amazon pricing is not included in price watch

Advertising Promotion, and Other Aspects of Integrated Marketing Communications Book

The eighth edition of Shimp's market-leading ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS fully integrates all aspects of marketing communication. While continuing to focus on the time honored IMC methods, the text reflects new academic literature and practitioner developments in the field. Some reorganization along with comprehensive treatment on the fundamentals of advertising and promotion are the focus of the revision. Changes include earlier coverage of new brands (ch. 3), the latest in various forms of Internet advertising (ch. 13), a new chapter (18) on PR and word-of-mouth management, and expanded coverage environmental issues regarding global warming and sustainability in a newly-organized ethics chapter (21).Read More

from£43.01 | RRP: £149.15
* Excludes Voucher Code Discount Also available Used from £8.73
  • 0324593600
  • 9780324593600
  • Terence A. Shimp
  • 26 December 2008
  • South Western Educational Publishing
  • Hardcover (Book)
  • 668
  • 8
As an Amazon Associate we earn from qualifying purchases. If you click through any of the links below and make a purchase we may earn a small commission (at no extra cost to you). Click here to learn more.

Would you like your name to appear with the review?

We will post your book review within a day or so as long as it meets our guidelines and terms and conditions. All reviews submitted become the licensed property of www.find-book.co.uk as written in our terms and conditions. None of your personal details will be passed on to any other third party.

All form fields are required.