Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications (Dryden Press Series in Marketing) Book + PRICE WATCH * Amazon pricing is not included in price watch

Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications (Dryden Press Series in Marketing) Book

OVERVIEWThe fifth edition of Terence Shimp's market-leading Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications fully integrates all aspects of marketing communication, providing a more complete treatment of sales promotion, point-of-purchase communications, and advertising media selection than any text on the market.Read More

from£19.02 | RRP: £38.99
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  • 0030211131
  • 9780030211133
  • Terence A. Shimp, M.Wayne Delozier
  • 1 September 1999
  • South-Western, Division of Thomson Learning
  • Hardcover (Book)
  • 704
  • 5th Revised edition
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