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Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications Book
The sixth edition of Terence ShimpÆs market-leading Advertising, Promotion, and Supplemental Aspects of Integrated Marketing Communications fully integrates all aspects of marketing communication. While continuing to focus on the time honored, IMC methods, the text has undergone a significant revision to reflect new academic literature and practitioner developments in the field. Comprehensive treatment on the fundamentals of advertising and promotion combine with the InternetÆs impact on IMC. A major focus of this revision, Internet issues have been seamlessly integrated throughout the text to highlight the dynamic relationship between basic marketing communication concepts and the power of the Internet.Read More
from£32.48 | RRP: * Excludes Voucher Code Discount Also available Used from £4.43
- 0030352711
- 9780030352713
- Terence A. Shimp, M.Wayne Delozier
- 1 August 2002
- South-Western, Division of Thomson Learning
- Hardcover (Book)
- 672
- 6th Revised edition
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