Advertising Reach and Frequency: Maximising Advertising Results Through Effective Frequency (NTC Business Books) Book + PRICE WATCH * Amazon pricing is not included in price watch

Advertising Reach and Frequency: Maximising Advertising Results Through Effective Frequency (NTC Business Books) Book

Media choices multiply, audiences become more fragmented and costs escalate. As a result, advertising reach and frequency have become more important than ever to advertising budgeting, timing, media selection and measurement. This updated edition offers a provocative discussion of advertising reach and frequency and their effects, as well as down-to-earth guidance to assist marketers in making practical media selections. This book also defines frequency and how it works, recaps industry studies on the effectiveness of frequency, and shows how advertising effectiveness is related to frequency.Read More

from£36.99 | RRP: £36.99
* Excludes Voucher Code Discount Also available Used from £9.70
  • 0844235067
  • 9780844235066
  • Colin McDonald
  • 1 December 1995
  • McGraw-Hill Contemporary
  • Hardcover (Book)
  • 157
  • 2nd Revised edition
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