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Advertising: What It Is and How to Do It Book
* Excludes Voucher Code Discount Also available Used from £2.97
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Blackwell
Advertising, Fourth Edition offers authoritative coverage of contemporary theory and practical guidance on how to plan and create successful campaigns by selecting the right media, marketing mix and advertising strategy. This comprehensive guide...
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Foyles
Offers a comprehensive, practical and contemporary introduction to the core concepts and practice of advertising. This title includes coverage of ad agency functions,...
- 0077094581
- 9780077094584
- Roderick White
- 1 November 1999
- McGraw-Hill Higher Education
- Paperback (Book)
- 320
- 4
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Museum Trip£11.26
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