Advertising: What It Is and How to Do It Book + PRICE WATCH * Amazon pricing is not included in price watch

Advertising: What It Is and How to Do It Book

Offers a comprehensive practical and contemporary introduction to the core concepts and practice of advertising. This title includes coverage of ad agency functions how to assess the effectiveness of advertising and how to create a successful ad campaign - illustrated with numerous case histories and examples of various advertising material.Read More

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  • Blackwell

    Advertising, Fourth Edition offers authoritative coverage of contemporary theory and practical guidance on how to plan and create successful campaigns by selecting the right media, marketing mix and advertising strategy. This comprehensive guide...

  • Foyles

    Offers a comprehensive, practical and contemporary introduction to the core concepts and practice of advertising. This title includes coverage of ad agency functions,...

  • 0077094581
  • 9780077094584
  • Roderick White
  • 1 November 1999
  • McGraw-Hill Higher Education
  • Paperback (Book)
  • 320
  • 4
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