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Advertising: What it is and How to Do it Book
A new edition of this highly recommended practical guide covering all the main aspects of advertising. The author explains in clear, simple language the basic concepts and techniques which the beginner needs to know to avoid confusion in the complex world of advertising. He includes deciding whether to advertise and choosing an agency, to planning and creating advertisements, the media mix, advertising and law, economics and foreign markets.Read More
from£N/A | RRP: * Excludes Voucher Code Discount Also available Used from £N/A
- 0077070771
- 9780077070779
- Roderick White
- 1 August 1988
- McGraw-Hill Publishing Co.
- Paperback (Book)
- 256
- 2nd Revised edition
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