Advertising: What it is and How to Do it Book + PRICE WATCH * Amazon pricing is not included in price watch

Advertising: What it is and How to Do it Book

Provides a straightforward but detailed introduction to advertising. This edition includes new coverage of overall campaign planning, extensive coverage of the radical and recent changes in the media scene, and incorporation of new thinking in advertising strategy.Read More

from£25.63 | RRP: £18.99
* Excludes Voucher Code Discount Also available Used from £2.64
  • 0077077644
  • 9780077077648
  • Roderick White
  • 1 July 1993
  • McGraw-Hill Publishing Co.
  • Hardcover (Book)
  • 272
  • 3rd Revised edition
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