Advertising Worldwide Book + PRICE WATCH * Amazon pricing is not included in price watch

Advertising Worldwide Book

Presenting an overview of the environment of international marketing, this text explains the circumstances which make it different from advertising in the home-country. This edition has been updated with current information on the organizational and managerial aspects of advertising, and includes new material on eastern Europe, international media changes, and international advertising campaigns.Read More

from£39.08 | RRP: £28.95
* Excludes Voucher Code Discount Also available Used from £5.66
  • 0132885980
  • 9780132885980
  • Marieke K.De Mooij
  • 1 March 1994
  • Philip Allan
  • Paperback (Book)
  • 576
  • 2nd Revised edition
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