Advertising and Integrated Brand Promotion Book + PRICE WATCH * Amazon pricing is not included in price watch

Advertising and Integrated Brand Promotion Book

Like other aspects of business, good advertising is the result of hard work and careful planning. Creating good advertising is an enormous challenge. Imaginative and refreshingly honest, Advertising 3e continues the tradition of providing readers with a solid understanding of advertising strategy. The table of contents is designed to follow the same process that advertising agencies follow.Read More

from£53.98 | RRP: £41.99
* Excludes Voucher Code Discount Also available Used from £8.36
  • 0324113803
  • 9780324113808
  • Thomas O'Guinn, Chris Allen, Richard J. Semenik
  • 31 May 2002
  • South-Western, Division of Thomson Learning
  • Hardcover (Book)
  • 773
  • 3rd Revised edition
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