Advertising and New Media Book + PRICE WATCH * Amazon pricing is not included in price watch

Advertising and New Media Book

Advertising and New Media Explores the relationship between new media, advertising and new media consumers. Tracing the shift from 'mass' media to 'my' media, this work evaluates the social and cultural implications on increased interactivity and consumer creativity for the future of advertising. It also includes case studies of advertising campaigns and media. Full descriptionRead More

from£135.00 | RRP: £75.00
* Excludes Voucher Code Discount Also available Used from £203.70
  • 0415430348
  • 9780415430340
  • Christina Spurgeon
  • 31 October 2007
  • Routledge
  • Hardcover (Book)
  • 144
  • 1
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