Advertising and New Media Book + PRICE WATCH * Amazon pricing is not included in price watch

Advertising and New Media Book

Explores the relationship between new media, advertising and new media consumers. Tracing the shift from 'mass' media to 'my' media, this work evaluates the social and cultural implications on increased interactivity and consumer creativity for the future of advertising. It also includes examples taken from across the globe.Read More

from£N/A | RRP: £16.99
* Excludes Voucher Code Discount Also available Used from £N/A
  • 0415430356
  • 9780415430357
  • Christina Spurgeon
  • 1 November 2007
  • Routledge
  • Paperback (Book)
  • 144
  • 1
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