Advertising and Promotion: An Integrated Marketing Communications Perspective Book + PRICE WATCH * Amazon pricing is not included in price watch

Advertising and Promotion: An Integrated Marketing Communications Perspective Book

Part 1: The Role of IMC in Marketing 1: An Introduction of Integrated Marketing Communications 2: The Role of IMC in the Marketing Process Part 2: Integrated Marketing Program Situation Analysis 3: Organizing for Advertising and Promotion ...Read More

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  • Pickabook

    George E. Belch, Michael A. Belch

  • 0071284400
  • 9780071284400
  • George E Belch, Michael A Belch
  • 1 August 2008
  • McGraw-Hill Higher Education
  • Paperback (Book)
  • 864
  • 8
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