Advertising and Sales Promotion Strategy Book + PRICE WATCH * Amazon pricing is not included in price watch

Advertising and Sales Promotion Strategy Book

The four parts of this textbook cover: Introduction to advertising and sales promotion, Communication strategy, Sales promotion strategy and Planning advertising and sales promotion. DLC: Advertising. Read More

from£58.03 | RRP: £42.99
* Excludes Voucher Code Discount Also available Used from £8.06
  • 0321014111
  • 9780321014115
  • Gerard J. Tellis
  • 12 August 1997
  • Prentice Hall
  • Hardcover (Book)
  • 475
  • 1
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