Advertising as Communication (University Paperbacks) Book + PRICE WATCH * Amazon pricing is not included in price watch

Advertising as Communication (University Paperbacks) Book

As consumers, we all encounter advertising as part of our daily lives. However we are often unaware of its more subtle form of persuasion. This book examies advertising in modern society and also views its cultural and economic impact.Read More

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  • ASDA

    As consumers we all encounter advertising as part of our daily lives. However we are often unaware of its more subtle form of persuasion. This book examies advertising in modern society and also views its cultural and economic impact.

  • Blackwell

    I would not hesitate in recommending this book as a general survey of advertising for students who need initial orientation.: --Journal of Educational Television This title available in eBook format. Click here for more information.

  • 0415027810
  • 9780415027816
  • Gillian Dyer
  • 18 November 1982
  • Routledge
  • Paperback (Book)
  • 256
  • 1
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