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Advertising is Dead: Long Live Advertising!: Long Live Advertising! : Over 200 Inspiring Campaigns for the New Marketplace Book
As more and more conventional advertising channels become blocked brands are beginning to renounce routine practice and take alternative and more exclusive routes. This illustrated book offers an overview of these revolutionary techniques media and ideas. It is useful for advertising marketing design and communication professional and student.Read More
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Blackwell
Twenty years ago an advertiser could reach eighty percent of the American population with just three television commercials. Today it takes 150. Advertising is suffering because of the sheer amount of it, the lack of innovation within traditional...
- 0500513147
- 9780500513149
- Tom Himpe, Will Collin
- 18 September 2006
- Thames & Hudson
- Hardcover (Book)
- 224
- illustrated edition
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