Advertising on Trial: Strategy for Agency Management in the 90's ( + PRICE WATCH * Amazon pricing is not included in price watch

Advertising on Trial: Strategy for Agency Management in the 90's ("Financial Times") Book

Faced with bankruptcy and a sea of change in the attitudes of their corporate clients, advertising agencies are urgently reviewing the marketing packages they offer. Jim ring worked for Yellowhammer, one of the most prominent advertising agencies in the 80s and now, as a Planning Director for WCRS, is spearheading a number of innovations in the management of advertising. This book looks at what advertising is now - and how to choose the right people to do it for you.Read More

from£N/A | RRP: £37.00
* Excludes Voucher Code Discount Also available Used from £N/A
  • 0273039709
  • 9780273039709
  • Jim Ring
  • 23 February 1993
  • Financial Times Prentice Hall
  • Hardcover (Book)
  • 224
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