Advertising Book + PRICE WATCH * Amazon pricing is not included in price watch

Advertising Book

This text looks at the area of the marketing communications mix, using Financial Times case studies, discussion questions, and book and web references to take students through the planning process. It contains coverage of information technology...Read More

from£106.63 | RRP: £33.99
* Excludes Voucher Code Discount Also available Used from £3.52
  • 0273632892
  • 9780273632894
  • Mr Ray Wright
  • 10 August 1999
  • Financial Times/ Prentice Hall
  • Paperback (Book)
  • 336
  • 1
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