Advertising (Frameworks Series) Book + PRICE WATCH * Amazon pricing is not included in price watch

Advertising (Frameworks Series) Book

Advertising looks at the structure and organisation of the industry, how campaigns are constructed and costed, the various methods of promotion, above-the-line and below-the-line costs, legal and ethical issues, market research and much, much more.Read More

from£54.99 | RRP: £36.99
* Excludes Voucher Code Discount Also available Used from £3.97
  • Pickabook

    Frank Jefkins, Daniel Yadin, Daniel Yadin

  • 0273634356
  • 9780273634355
  • Frank Jefkins, Daniel Yadin
  • 22 February 2000
  • Financial Times/ Prentice Hall
  • Paperback (Book)
  • 416
  • 4
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