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Advertising Book
This guide to advertising offers a comprehensive view of the visual impact of advertising, looking at press, television, radio, leaflets and posters. It contains many examples and case-studies, which are based on the campaigns of household names, such as Cadbury and Budweiser. The book makes use of student activities and assignments throughout. It also offers up-to-date statistics on the subject.Read More
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- 0340631570
- 9780340631577
- Sandra Cottier Bunting
- 2 September 1996
- Hodder Arnold H&S
- Paperback (Book)
- 224
- Re-issue
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